Retail Knowledge

At Retail Knowledge we understand what Active Customer Engagement, is! ACE IS a technique for guiding the customer in a professional, knowledgeable and friendly way in order to fulfil their needs. With the growing popularity of on-line shopping, we in the high street stores need to create and maintain an exceptional customer experience whilst converting visitors into sales and building relationships to encourage repeat visits and word of mouth recommendations. It never ceases to amaze me how I can visit a store, walk around and seriously be looking to buy, then walk out without even being acknowledged.

How much business is being missed by these stores just because nobody has attempted to engage me!

We will be focusing on the techniques and skills to convert more visitors to our stores into buying customers. Positively impacting on ATV, UPC and Conversion rates. The Active Customer Engagement process is very simple but it does require a set of skills, knowledge and techniques to achieve success.

Whether you have been in retail for many years or have just started out in your career, none of us ever ‘knows it all’ and if we do, then we usually can benefit from a refresher! As we are often guilty of developing some ‘Bad Habits’

So, it is important that we are able to demonstrate the skills and techniques in this workshop in order for us to ensure that we have the best commercial ‘edge’ to achieving our business goals.