At Retail Knowledge we understand what Active Customer Engagement, is! ACE IS a technique for guiding the customer in a professional, knowledgeable and friendly way in order to fulfil their needs. With the growing popularity of on-line shopping, we in the high street stores need to create and maintain an exceptional customer experience whilst converting visitors into sales and building relationships to encourage repeat visits and word of mouth recommendations. It never ceases to amaze me how I can visit a store, walk around and seriously be looking to buy, then walk out without even being acknowledged.
How much business is being missed by these stores just because nobody has attempted to engage me!